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Home / Columns and Features / Adopt an ‘upstream’ business model to achieve sustained financial performance (access required)

Adopt an ‘upstream’ business model to achieve sustained financial performance (access required)

You and a friend are having a picnic by the side of a river. Suddenly you hear a shout from the direction of the water – a child is drowning. Without thinking, you both dive in, grab the child, and swim to shore. Before you can recover, you hear another child cry for help. You ...

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