Please ensure Javascript is enabled for purposes of website accessibility
Home / Industry / Business Services / Retail Council creates online store for the little guys

Retail Council creates online store for the little guys

There’s a new shopping mall in town – on the web. 

The Retail Council of New York State has created an online listing of stores across the state so they can do business remotely during the COVID-19 pandemic.

The listing at, which grew from a handful of stores to more than 100 in two weeks, was under consideration even before the pandemic hit.

“These small independent stores make up such an important part of every community,” said Ted Potrikus, president and CEO of the Retail Council. “We wanted to shine a light on them and give them some visibility.”

The plan was thrown into high gear once state orders closed non-essential businesses beginning in March. 

At first, consumers weren’t thinking about shopping much, except for necessities such as food and toilet paper, he said. But as weeks have passed, they might want to break out of their usual big-box online retailer habit with the help of They also now have stimulus checks to spend. 

“Retail therapy is one of the ways people work it out, and you can’t really go to the store,” Potrikus said.

Small retailers may have had to furlough most of their workers, but they’re still open for business while they’re closed.

“These smaller stores are working as fulfillment centers,” Potrikus said. 

Locally, Record Archive, Bob Shop Records and Fioravanti Florist in Rochester; Cricket on the Hearth in Penfield; Ethan Allen in Victor; Wizard of Clay in Honeoye Falls; and RV&E Bike and Skate and in Fairport and Canandaigua have all listed their businesses.

Richard Storms and Alayna Alderman, owners of Record Archive. Photo supplied by Record Archive.

Richard Storms and Alayna Alderman, owners of Record Archive. Photo supplied by Record Archive.

The listing is open to all retailers in the state, Potrikus said, not just members of the Retail Council. Retailers can become part of the list with a few clicks at the new website. They don’t have to have an online store to participate, or even a web page. 

“It’s almost like the Yellow Pages,” Potrikus said. “If you have a website, we’ll link to the web site. If all you’ve got is a phone number, give us that.”

The council staff can help a store establish merchant processing for distant orders, he said. 

“In many cases, they have the tools to do it online. They’ve just never done that.”

[email protected]/ (585) 363-7275


Check Also

Essential retailers take on ever-changing rules, role during pandemic

What worked last week doesn’t necessarily work this week.  That’s pretty much what essential retail businesses are dealing with as ...

Saturday marks 40 years for Bristol’s Wizard of Clay (access required)

The Wizard of Clay is holding a celebration Saturday to celebrate its 40th year in business in Bristol, Ontario County, ...

Record Archive wins national honor (access required)

The owners of the Record Archive have won a national music retailing award that will be presented in Nashville in ...