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Home / Columns and Features / How video advertising works in today’s world of cord cutters (access required)

How video advertising works in today’s world of cord cutters (access required)

We are experiencing a massive shift in how people are consuming video content on their televisions. The number of homes with paid TV service (cable or satellite) peaked in 2014 at 100.5 million. According to eMarketer, this number will decline 20 percent by the end of 2020 as viewers decide to “cut the cord,” the ...

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We are experiencing a massive shift in how people are consuming video content on their televisions. The number of homes ...