Constellation Brands is committing $2.5 million in donations to help provide relief in the face of the COVID-19 pandemic.
The international beverage company based in Victor announced Thursday that its donations, made in partnerships with some of its major brands, will include:
- $1 million to a restaurant worker relief fund of the National Restaurant Association Educational Foundation,
- $500,000 to the US Bartenders’ Guild, a nonprofit supporting hospitality workers
- $250,000 to first responders,
- $250,000 for relief in Italy, home to Ruffino wine company, which Constellation owns.
“Our hearts go out to the many individuals and businesses impacted by this terrible virus,” said Bill Newlands, president and chief executive officer, Constellations Brands. “Many of our retailer partners, particularly local restaurants and bars and their employees, have been significantly impacted by this situation. These businesses are essential to the fabric of our communities. It’s important that we all come together to help those most in need in this critical time.”
Rob Gifford, president of the restaurant association’s foundation, said in a prepared statement, “Thanks to their substantial donation we will have the ability to help thousands of people who are out of work and facing financial hardship.”
The restaurant association donation is being made with beverage brands including Corona Extra, Meiomi, Kim Crawford, The Prisoner, and High West Whiskey. The bartender’s guild donation and the donation to first responders comes from Constellation and partner Modelo Especial.
The Italian donation will be directed specifically to the Veneto region of Italy, which has been overwhelmed by the pandemic.
Constellation also has created a fund to match donations from its employees two to one, to support nonprofit organizations helping communities affected by the health crisis. In addition, the company is providing resources so employees can support local restaurants with take-out and delivery orders, helping to sustain those businesses.
Jim Sabia, chief marketing officer at Constellation Brands, said, “We are committed, especially in this unprecedented time, to supporting our impacted retailer partners and their employees, as well as the first responder community that continues to work selflessly to serve the needs of communities across the country.”
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