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Home / Columns and Features / Peloton case an example of intellectual property rights of copyright owners (access required)

Peloton case an example of intellectual property rights of copyright owners (access required)

Peloton Interactive Inc., the popular fitness enterprise, came under scrutiny last holiday season for its commercial depicting a man gifting one of the company’s stationary bikes to his wife.  Before most could “work off” those festive foods consumed during the holidays, Peloton found itself embroiled in another controversy involving a copyright dispute.  Ironically, the decision ...

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