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Home / Columns and Features / Effective digital advertising begins with the creative (access required)

Effective digital advertising begins with the creative (access required)

Remember the good old days when advertising was easy? There was a morning newspaper that almost everyone read. There were two or three radio stations that most people listened to. There were a handful of television programs that most people watched. They even watched these programs without skipping through the commercials. Gee, maybe advertisers had ...

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