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Home / Today's Top Stories / Shop owner aims to turn Rochester into pop culture playground (access required)

Shop owner aims to turn Rochester into pop culture playground (access required)

Cracking open a cold can of Monster Energy, POP ROC owner Jason Hilton takes a big swig and begins his excited spiel on Super City, a new citywide celebration of all things pop culture. He's a veritable kid in a candy store. POP ROC Cereal Bar and Comic Shop, which opened in April on East Avenue, ...

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