Home / Special Report / Collaborations aren’t just fun, they boost the brand, brewers say (access required)

Collaborations aren’t just fun, they boost the brand, brewers say (access required)

In the world of craft brewing there is no shortage of collaborative efforts among brewers, and the Greater Rochester market is no exception. Teaming up with would-be-rivals to produce a special beer that both companies invest in and distribute is part of the norm and a beloved practice by brewers and customers alike. There’s a lot ...

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