Home / Industry / He’s a big believer in benefits of predictive analytics (access required)

He’s a big believer in benefits of predictive analytics (access required)

Now more than ever, John Clayton says, companies need to know what lies ahead. You can guess, or even presume, how the market will respond to your product. You can use past experience to guide where to spend your marketing dollars. Or, Clayton says, you can let science guide your decisions. "Businesses need to have a more scientific ...

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