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Home / Columns and Features / Internal marketing crucial for employee referral programs to succeed (access required)

Internal marketing crucial for employee referral programs to succeed (access required)

"In this tight job market, we've been desperate to recruit technical staff as well as sales and marketing people. I've been especially interested in improving our employee referral program, which offers a small cash incentive to employees who refer candidates to us. But no one seems to use it, and some people don't even know ...

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