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Home / Special Report / Approaches to marketing evolve in the digital age (access required)

Approaches to marketing evolve in the digital age (access required)

Customer demands and modern technologies have forced firms to adopt new marketing strategies and tools. “We have seen our needs from our clients change, and we have evolved our solutions or our strategies to meet those needs,” says Nicole Kingsley Brunner, chief marketing officer of the financial services firm Manning & Napier. At firms like Paychex Inc., ...

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Customer demands and modern technologies have forced firms to adopt new marketing strategies and tools. “We have seen our needs ...