Home / Columns and Features / Content marketers succeed when they become a decision-maker’s resource (access required)

Content marketers succeed when they become a decision-maker’s resource (access required)

Content marketing is a form of marketing focused on creating, publishing and distributing relevant and informative content to current and prospective customers. Content marketing is not a new phenomenon, but it has exploded in recent years thanks to the relative ease of distribution provided by the internet. Early adopters of content marketing include John Deere and ...

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