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CountryMax opens in Batavia again
CountryMax opens in Batavia again
CountryMax has opened its new store in Batavia, one of 17 stores operated by the family business that began in Farmington.
The 23,000-square-foot store has scheduled a grand opening celebration May 18 and 19, but doors opened Thursday for shoppers.
The store replaces a smaller store just east of the city of Batavia, which the family-owned company closed in February when its 10-year-lease ran out. The new store is larger and located in the heart of a commercial district on the northwest side of Batavia.
A former OfficeMax store, the location has been remodeled to feature the peaked barn exterior that is a signature element of CountryMax stores, and include wooden fixtures and other lodge-like elements.
Besides a range of pet and farm animal food and supplies, the new store offers self-serve pet-washing stations, a fish room, lawn and garden supplies, gifts, novelty items and a range of do-it-yourself products for making beer, wine, cider and cheese.
“I think anyone who shopped with us in the past knows we have a huge, unique selection of products that fits the Batavia area,” said Brad Payne, director of sales, “and they are going to be thrilled to see the amount of time, effort, and work that has gone into creating the new CountryMax store experience.”
The company marks its 35th anniversary this year.
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