Home / Columns and Features / Don’t separate the user experience from the customer experience (access required)

Don’t separate the user experience from the customer experience (access required)

As a business leader, you know the customer experience (CX) is incredibly important to your business. According to a 2017 Gartner survey, the majority of marketers say they are already competing “mainly on the basis of CX.” Most people understand that the customer experience includes the customer’s many contacts with a business—a service call, visit to ...

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