Visit Rochester will welcome 2,300 high school students this week for the annual DECA State Career Conference.
The best and brightest high school students from across the state will visit the region as part of the Distributive Education Clubs of America’s annual conference at the Joseph A. Floreano Rochester Riverside Convention Center from March 6 through 8. It is the 22nd consecutive year that Rochester has hosted DECA’s event.
The State Career Conference (SCC) is the largest New York DECA event of the year. Members from across the state gather each year for competitions, workshops, state officer campaigns and networking. The best competitors at SCC qualify to attend the International Career Development Conference.
More than 100 business leaders will volunteer their time at DECA as business competition judges.
“It is a great honor to welcome New York DECA to Rochester,” said Kris Hughes, director of sales for the Riverside Convention Center. “The willingness of Rochester’s business community to volunteer their time and energy in working with student attendees, coupled with DECA’s goals of exposing the succeeding generation to the professional world makes Rochester an ideal destination for DECA attendees to convene. The State Career Conference will prepare student attendees for the next step in their academic career, and will help develop community minded leaders.”
DECA is a student organization whose program of leadership and personal development is designed specifically for high school students interested in marketing, management or entrepreneurship. Over the course of the conference, students will compete in a variety of events designed to test their skills in fields ranging from financing to hospitality to advertising and others.
Open to all students enrolled in a state-approved career-technical marketing education program, DECA provides opportunities for students to develop skills in the areas of vocational understanding, leadership development, civic consciousness and social intelligence.