Home / Columns and Features / Four limitations of Google Analytics (access required)

Four limitations of Google Analytics (access required)

Google Analytics is a free service that allows marketers and website owners to track users’ behavior on their websites. It can tell the story that is so critical to understanding how to improve the performance of a site—specifically, who is visiting, how they got there and what they did. When I say “who” I don’t ...

Leave a Reply

Your email address will not be published.

x

Check Also

karl-heberger-coumn-sig

A mobile strategy is a must for advertisers in digital age (access required)

A report was recently released by eMarketer that analyzed how U.S. consumers spend time with various types of media. The ...