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Home / Industry / Education / Fisher dean predicts humor and more women in Super Bowl ads (access required)

Fisher dean predicts humor and more women in Super Bowl ads (access required)

This year’s trend in Super Bowl advertisements will be humor and girl power, says the business dean at St. John Fisher College, who has been monitoring such ads for 20 years. Fisher’s Rama Yelkur says humor is always a big hit for ads. “Overall, what endures is humor, especially when viewers anticipate something and then are surprised. ...

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