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CountryMax to return to Batavia

CountryMax to return to Batavia

CountryMax, the Ontario-county based chain of pet, farm and garden stores, is planning to return to Batavia in Spring 2019.

The family owned company had operated a store in Batavia for 17 years, but closed in February, citing the inability to make the store viable. The business’ 10-year lease was also ending.

The new location at 4160 Veterans Memorial Drive formerly housed an OfficeMax store and most recently a Spirit Halloween store. Unlike the previous locations on East Main Street, the new store will be surrounded by retail stores and will be 9,000 square feet larger.

The move follows the company’s strategy over the last decade or so of building larger stores while maintaining the feel of a feed store. The Batavia store will be among the largest CountryMax stores, at 23,000 square feet.  Plans call for making the former big box store resemble a barn with a wood façade, covered porches and gable roof over the entryway.

The Batavia store will be the 17th in the chain, which began 34 years ago as an Agway store in Farmington, Ontario County.

“We were extremely disappointed when we shut our doors in our previous Batavia location, because we knew that our customers in Batavia were so loyal in a location that did not fully showcase what we have developed our stores to be over the years,” said Brad Payne, director of sales for CountryMax.

“Once we found the right opportunity, it was really just a decision on our part to give the Batavia community the true CountryMax experience that we have been working on in our new locations. I think anyone who shopped with us in the past knows we have a huge, unique selection of products that fits the Batavia area, and they are going to be thrilled to see the amount of time, effort, and work that goes into creating the new CountryMax store experience,” Payne said.

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