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Entrepreneurs appreciate healthy urban environment (access required)

Lean Start Up is the widely accepted methodology for launching entrepreneurial endeavors. It relies on a process known as “customer discovery” to determine what potential clients want, how they make decisions and what they are willing to do to obtain the product or service. After all, without customers, there is no business. Customer discovery is a ...

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John Clayton, chief analytics officer at The Verdi Group (provided photo).

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