Home / Columns and Features / Measuring the user experience doesn’t start with metrics (access required)

Measuring the user experience doesn’t start with metrics (access required)

Most businesses understand that a good online user experience is an important aspect of a customer’s impression of an organization. But what makes a good user experience? Most importantly, how do you know that the investment you are making in your digital properties demonstrates a return on investment for your business? In order to answer this ...

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