Home / Columns and Features / Measuring the user experience doesn’t start with metrics (access required)

Measuring the user experience doesn’t start with metrics (access required)

Most businesses understand that a good online user experience is an important aspect of a customer’s impression of an organization. But what makes a good user experience? Most importantly, how do you know that the investment you are making in your digital properties demonstrates a return on investment for your business? In order to answer this ...

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An $8.2 million recapitalization of Hickey Freeman will create a new product line and add 80 jobs to the Rochester workforce (photo by Kevin Oklobzija).

Hickey Freeman, with state investment of $4M, adding 80 jobs, new apparel brand (access required)

Hickey Freeman, the iconic Rochester men's clothier, received an $8.2 million birthday present on Wednesday that company executives and government ...

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Two local officials charged with fraud (access required)

Rochester City Councilman Adam C. McFadden and former Rochester Housing Authority chairman George H. Moses are facing federal fraud and ...