Home / Profile / Mike McDougall: A keen eye for making a market splash (access required)

Mike McDougall: A keen eye for making a market splash (access required)

Mike McDougall has never been afraid to think outside the box or, in the case of public relations, look beyond the structured form of a press release. For instance, two decades ago, when he was working for the erstwhile Rochester marketing firm of Buck & Pulleyn, he introduced a product launch for Turtle Beach sound cards. ...

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