Home / Columns and Features / Proceed with caution: self-serve advertising platforms (access required)

Proceed with caution: self-serve advertising platforms (access required)

In recent years, the largest digital advertising companies have made a push to attract more small businesses. If you’re a business owner, you’ve probably received postcards in the mail with a $25 credit for Google advertising or been advised to “boost” your Facebook post to maximize performance. The adtech giants have made advertising on their ...

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For digital marketing support, deeper is better than wider (access required)

We’ve all heard the saying, “jack of all trades, master of none.” This might be used to describe your neighborhood ...