Home / Columns and Features / Proceed with caution: self-serve advertising platforms (access required)

Proceed with caution: self-serve advertising platforms (access required)

In recent years, the largest digital advertising companies have made a push to attract more small businesses. If you’re a business owner, you’ve probably received postcards in the mail with a $25 credit for Google advertising or been advised to “boost” your Facebook post to maximize performance. The adtech giants have made advertising on their ...

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Good marketing requires provocative, risky approach (access required)

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