Home / Special Report / Transparency, sincerity prevail when dealing with a PR crisis (access required)

Transparency, sincerity prevail when dealing with a PR crisis (access required)

Need for quick response even greater in age of social media

When seven people died from taking Tylenol laced with cyanide, drugmaker Johnson & Johnson sprang into action, withdrawing the drug nationally and keeping it off the shelves until the company could develop tamperproof packaging. Even though the incident was in 1982 and long before the advent of social media, Johnson & Johnson’s quick action and transparency ...

Leave a Reply

Your email address will not be published.

x

Check Also

lead-one-cropped

Leadership program seeks to foster growth in agriculture industry (access required)

When it comes to agriculture, the industry is no Silicon Valley. Surveys conducted just a few years ago found that ...

Ability Partners Fndtn 4_22

Ability Partners plans gala in Finger Lakes (access required)

Ability Partners Foundation will host its 16th annual Winter Gala and Auction in the Finger Lakes next month, supporting the ...