Home / Special Report / Transparency, sincerity prevail when dealing with a PR crisis (access required)

Transparency, sincerity prevail when dealing with a PR crisis (access required)

Need for quick response even greater in age of social media

When seven people died from taking Tylenol laced with cyanide, drugmaker Johnson & Johnson sprang into action, withdrawing the drug nationally and keeping it off the shelves until the company could develop tamperproof packaging. Even though the incident was in 1982 and long before the advent of social media, Johnson & Johnson’s quick action and transparency ...

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