Home / Special Report / Strategic use of social media key to success in business (access required)

Strategic use of social media key to success in business (access required)

Having a social media presence can be vital to the success of a business, but such efforts must be intentional, strategic and sustained, local experts say. A winning strategy includes making sure that people see posts, because sharing content that isn’t seen doesn’t help the bottom line. Businesses that promote the posts they share on social ...

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An $8.2 million recapitalization of Hickey Freeman will create a new product line and add 80 jobs to the Rochester workforce (photo by Kevin Oklobzija).

Hickey Freeman, with state investment of $4M, adding 80 jobs, new apparel brand (access required)

Hickey Freeman, the iconic Rochester men's clothier, received an $8.2 million birthday present on Wednesday that company executives and government ...

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