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Ad blockers driving innovation in digital advertising (access required)

Digital ad industry booming even as blocking technology advances

When the folks at LyteSpeed Computers were building PCs for customers in recent years, there might have been an occasional request for installation of the best or most reliable ad blocker. Clear the clutter, users said. "You're trying to read a story and a video pops up," said Dave Meyer, CEO of Rochester-based LyteSpeed. Ad blockers alleviate the ...

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