Home / Special Report / Baby Boomers driving new norms in senior living (access required)

Baby Boomers driving new norms in senior living (access required)

While organizations that cater to senior living have their own ideas about how to appeal to prospective residents, residents themselves are generating some of the biggest ideas in the industry. With 76 million Baby Boomers born between 1946 and 1964, an ever-increasing number of people are preparing for their golden years. More than any other generation, ...

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