Home / Columns and Features / Lessons from the digital advertising duopoly (access required)

Lessons from the digital advertising duopoly (access required)

If you have used digital advertising to promote a product or service lately, chances are you handed money over to either Google, Facebook or both. These two companies, Google (owned by parent company Alphabet) and Facebook, have been dominating the digital marketing universe for a few years now. Last year U.S. advertisers spent $35 billion with ...

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