Home / Columns and Features / Lessons from the digital advertising duopoly (access required)

Lessons from the digital advertising duopoly (access required)

If you have used digital advertising to promote a product or service lately, chances are you handed money over to either Google, Facebook or both. These two companies, Google (owned by parent company Alphabet) and Facebook, have been dominating the digital marketing universe for a few years now. Last year U.S. advertisers spent $35 billion with ...

Leave a Reply

Your email address will not be published.

x

Check Also

YMCA President and CEO George Romell talks to Schottlands and others at construction site.

New Pittsford Y receives $3.5 million donation (access required)

  The YMCA of Greater Rochester has received a $3.5 million capital donation, the largest single donation in its 164-year ...

gavel-2-1236453-638x424

Former RARES CEO gets prison time for tax evasion (access required)

The former chief executive officer of the Regional Area Recreation and Employee Services, or RARES, has been sentenced to five ...