Home / Columns and Features / Good marketing requires provocative, risky approach (access required)

Good marketing requires provocative, risky approach (access required)

We live in a world that is overcrowded and frankly cluttered with advertising and marketing messages. Yankelovich, a market research firm, has estimated that a person living in a modern U.S. city is exposed to over 5,000 advertising messages per day. A few of those exposures take place during the rare occurrence that someone looks ...

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For digital marketing support, deeper is better than wider (access required)

We’ve all heard the saying, “jack of all trades, master of none.” This might be used to describe your neighborhood ...