Home / Columns and Features / Good marketing requires provocative, risky approach (access required)

Good marketing requires provocative, risky approach (access required)

We live in a world that is overcrowded and frankly cluttered with advertising and marketing messages. Yankelovich, a market research firm, has estimated that a person living in a modern U.S. city is exposed to over 5,000 advertising messages per day. A few of those exposures take place during the rare occurrence that someone looks ...

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Proceed with caution: self-serve advertising platforms (access required)

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