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Penfield entrepreneur knee-deep in business of socks (access required)

They can be made with your photo on them or support a worthy cause

People are paying more attention to what they wear on their feet. And I’m not referring to shoes. Jeff Rogers noticed people were turning away from plain old black or white socks and advertising funky sock patterns. An entrepreneur by nature, Rogers saw a business opportunity in trendy socks. In March 2017, Rogers put Sockonality in motion. ...

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