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Home / Profile / Jocelyn Goldberg-Schaible brings insight to research group (access required)

Jocelyn Goldberg-Schaible brings insight to research group (access required)

  For Jocelyn Goldberg-Schaible, when it comes to her company, bigger doesn’t mean better. “Better is better,” she believes. So when she founded Rochester Research Group some 33 years ago, she was intent on providing not simply statistics but comprehensive answers. She did not, however, want to become the next Nielsen or Kantar when it came to finding solutions ...

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David Kunsch, left, and Pouya Seifzadeh

On the tyranny of shareholders and the paradox of reverse agency (access required)

  For Jocelyn Goldberg-Schaible, when it comes to her company, bigger doesn’t mean better. “Better is better,” she believes. So ...