Home / Columns and Features / Click-through rate outdated as the best metric for judging ad success (access required)

Click-through rate outdated as the best metric for judging ad success (access required)

Since its inception, digital advertising has been graded and evaluated by a metric known as click-through rate (CTR). This metric is calculated by the number of times your ad is clicked divided by the number of times your ad is seen. Depending on the type of advertising you’re running online, CTRs can range anywhere from .05% ...

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Proceed with caution: self-serve advertising platforms (access required)

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