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New festival coming to Parcel 5

New festival coming to Parcel 5

In a city of festivals, what’s one more?

Summit Federal Credit Union and Galaxy Events announced this week that Rochester will have a new festival this summer, the ROC The Taste festival, combining food and live music. The event is scheduled for July 27 and 28 at Parcel 5 downtown.

Plasticiens Volants’ 2017 BIG BANG at Parcel 5 during the Fringe Festival. (Photo by Erich Camping)
Plasticiens Volants’ 2017 BIG BANG at Parcel 5 during the Fringe Festival. (Photo by Erich Camping)

Summit Federal Union is the festival’s title sponsor. Galaxy Events is the events arm of a communications company based in Syracuse that owns the Taste of Syracuse and organizes a number of other annual events.

“We’re looking forward to shining a spotlight on Rochester’s food and music and raising funds for two local charities that share The Summit’s goal of strengthening our community,” said Cheryl Pohlman, vice president of marketing and community relations for The Summit Federal Credit Union. Summit, along with other festivals sponsors and vendors, will be raising money for Honor Flight Rochester and the Wilmot Cancer Institute.

ROC The Taste will feature food sampling along with full size portions available from an array of vendors. Participants can also make a donation to earn a limited edition wristband that will allow them to purchase half-price food samples on Saturday of the event. Admission to the festival is free.

“We’re excited to organize the inaugural ROC the Taste,” said Galaxy Events General Manager Carrie Wojtaszek. “Rochester has incredible food and outstanding live music, and we can’t wait to showcase it!

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