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Lululemon sets down roots at Eastview Mall

Lululemon sets down roots at Eastview Mall

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Popular yoga-wear retailer lululemon, which has maintained a holiday-season store at Eastview Mall for the last two years, has agreed to become a permanent tenant.

According to Wendy Roche, marketing director for the Wilmorite mall, lululemon stayed on after Christmas but will be moving into a store that had housed Bath & Body Works. That store is in the Sears wing  — as is the seasonal store — but closer to the Starbucks near the mall’s central entrance.  The space is currently being renovated and is expected to open this spring.

Bath & Body Works, meanwhile, has temporarily moved to the Von Maur wing while it waits for its old space to be renovated for lululemon; it will  take over lululemon’s seasonal space once that is also renovated.

In the midst of this big swap, Happy Earth Tea Company, started in Rochester’s South Wedge, has opened a Leaf tea shop at Eastview Mall as well. “We’re really excited to have them here,” Roche said.

The internationally recognized tea will be available in a store in the Sears wing near Pandora and Swarovski.

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