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Humor key component of best Super Bowl ads, says Fisher business dean (access required)

When it comes to Super Bowl ads, humor sells, as do puppies and horses. But what advertisers want to avoid in an advertisement is spending too many of those precious 30 seconds actually touting their product. "The more product information that is shared, the less likable the ad is," said Rama Yelkur, dean of the School of Business ...

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