The New York Apple Association, the marketing and promotion arm of the apple industry in the Empire State, has been named 2018 Business of the Year by the New York State Agricultural Society.
The award was presented earlier this month at the Agricultural Society’s annual meeting in Syracuse. The association, headquartered in the Fishers hamlet of Victor, Ontario County, represents some 700 apple growers by promoting New York-grown apples and apple cider to retailers and consumers.
The association’s initiatives have included linking growers with school lunch and other food service programs, and it uses a variety of marketing tactics, from billboards to Facebook, to reach out to consumers directly.
“To be recognized by the NYS Ag Society is one of our association’s finest highlights and we are proud with gratitude,” said Cynthia Haskins, president of the apple association.
The Agricultural Society gives out an array of awards at its annual meeting and several Rochester-area farmers were among the other recipients.
Jerome’s Farm & U-Pick, founded in Naples, Ontario County in 1817, was designated a Bicentennial Farm. Operated today by Rich and Mary Jerome and their family, the 108-acre farm offers u-pick berries, grapes, peas and pumpkins.
Operators of two local farms received Next Generation Farmer Awards: Dan and Brett Osborn, whose more than 14,000 head of dairy cattle are raised on farms in Genoa and Auburn in Cayuga County, and Perry in Wyoming County; and Brett and John Kast, who run a diversified fruit, vegetable and grain operation in Albion, Orleans County.