Home / Columns and Features / Some semi-bold predictions about advertising trends in 2018 (access required)

Some semi-bold predictions about advertising trends in 2018 (access required)

It’s that time of year. The time when columnists decide they should predict the future. They write a list of things that will happen in the next year with very little evidence or rationale. In the title of the column they use phrases like “bold predictions” or “trends to watch” in order to hedge their ...

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