Home / Columns and Features / P&G proves certain digital advertising is ineffective (access required)

P&G proves certain digital advertising is ineffective (access required)

Procter and Gamble, a company whose brands include Crest, Tide, Pampers and more, has long been the largest advertiser in the world. According to Kantar Media, they spend about $10 billion on U.S. advertising each year. Needless to say, when P&G changes the types of advertising they purchase, people take notice. Recently, P&G decided to significantly ...

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Proceed with caution: self-serve advertising platforms (access required)

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