Home / Columns and Features / P&G proves certain digital advertising is ineffective (access required)

P&G proves certain digital advertising is ineffective (access required)

Procter and Gamble, a company whose brands include Crest, Tide, Pampers and more, has long been the largest advertiser in the world. According to Kantar Media, they spend about $10 billion on U.S. advertising each year. Needless to say, when P&G changes the types of advertising they purchase, people take notice. Recently, P&G decided to significantly ...

Leave a Reply

Your email address will not be published.

x

Check Also

web-sig_karl-heberger_

For digital marketing support, deeper is better than wider (access required)

We’ve all heard the saying, “jack of all trades, master of none.” This might be used to describe your neighborhood ...