fbpx
Home / Columns and Features / P&G proves certain digital advertising is ineffective (access required)

P&G proves certain digital advertising is ineffective (access required)

Procter and Gamble, a company whose brands include Crest, Tide, Pampers and more, has long been the largest advertiser in the world. According to Kantar Media, they spend about $10 billion on U.S. advertising each year. Needless to say, when P&G changes the types of advertising they purchase, people take notice. Recently, P&G decided to significantly ...

Leave a Reply

Your email address will not be published.

x

Check Also

karl-heberger-coumn-sig

A mobile strategy is a must for advertisers in digital age (access required)

Procter and Gamble, a company whose brands include Crest, Tide, Pampers and more, has long been the largest advertiser in ...