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Soft Surroundings to open at Eastview Mall

Soft Surroundings barricade at Eastview Mall in Victor, N.Y.

Soft Surroundings barricade at Eastview Mall in Victor, N.Y.

A Soft Surroundings store will open at Eastview Mall in Victor on Oct. 13.

Soft Surroundings is “a leading luxury lifestyle brand for busy women of all ages.” The franchise is known for its use of soft, plushy fabrics and free cosmetic and skincare consultations within the store. In addition to selling apparel and beauty products, the company also has a selection of bedding and furniture.

“We couldn’t be more excited to finally bring Soft Surroundings to the great state of New York, specifically to Eastview Mall in Victor,” Danny Boddy, senior vice president of retail, said in a statement. “Our brand is all about slowing down life’s rigorous pace and taking the time to rejuvenate and take care of one’s self. We feel strongly that this is something that the women throughout the Greater Rochester area can relate to and we are excited to give them an opportunity to experience what we are all about.”

This will be Soft Surroundings’ 54th location, and the first store to open in New York State.

(c) 2017 Rochester Business Journal. To obtain permission to reprint this article, call 585-363-7269 or email madams@bridgetowermedia.com.

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