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RBTL season ticket sales up 25 percent over last year

As Rochester Broadway Theatre League’s Auditorium Theatre prepares for a busy season, the number of M&T Bank Broadway season ticket subscribers continues to climb.

The number of Broadway season ticket holders has grown 25 percent from last year, following a national trend of growth in the Broadway touring industry. RBTL last year had some 5,800 season ticket holders, RBTL spokeswoman Correna Keatley said, and this year 7,300 season tickets have been sold.

Keatley expects that number to continue to grow as the Sept. 30 season opener nears.

“Rochester subscriber numbers are stronger than they have been since 2008,” said presenting partner and producer Albert Nocciolino. “Audiences want new shows, and when we are able to bring them to the Rochester stage close to their Broadway run, that allows the touring markets to capitalize on the success and notoriety the shows receive while on Broadway. Additionally, being able to announce our 2018-2019 engagement of Hamilton has certainly helped us as well.”

“School of Rock” will launch its national tour as RBTL’s season opener. The show will run through Oct. 7. RBTL also was the national launch site for “The Curious Incident of the Dog in the Night-Time” last year.

With “School of Rock” as the 2017-2018 season opener, Rochester is able to take advantage of the New York Tax Incentive program, which offers a 25 percent tax credit to producers who tech their show in the state.

Nocciolino, a six-time Tony Award winning producer and presenter who is credited with bringing more than 3,000 engagements to Rochester over the last 33 years, played a leading role in getting the program established for New York.

“Having the ability to launch a tour brings a certain amount of prestige to a market,” Nocciolino said. “We certainly feel that our subscribers recognize that and play a vital role in spreading the enthusiasm for a show; they want to be part of that excitement.”

Nocciolino credits tour launches, in part, for being responsible for increased subscriber sales.

“This is an exciting time for Rochester and for RBTL,” he said. “We are so thrilled that so many people are joining us this season and we hope to continue this trend into the future.”

RBTL also will host Disney’s “The Little Mermaid,” “Fun Home,” “A Christmas Story: The Musical,” “On Your Feet!,” “An American in Paris” and “Rent” during the 2017-2018 season.

Follow Velvet Spicer on Twitter: @Velvet_Spicer

(c) 2017 Rochester Business Journal. To obtain permission to reprint this article, call 585-363-7269 or email madams@bridgetowermedia.com.

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