Eastman Kodak Co. has re-entered the instant camera market.
Through a licensing agreement with C+A Global, Kodak has unveiled the Printomatic camera, a point-and-shoot camera that instantly prints high-quality color photos from the camera body.
“The Kodak Printomatic is a contemporary camera with a wonderful balance of digital and analog technology,” said Steven Overman, president of Kodak’s consumer and film division and the company’s chief marketing officer. “It’s an accessible device for anybody who wants to create a lasting memory in a tangible, colorful way.”
The Printomatic will be available in late September at a selling price of $69.99. The instant camera will feature a maximum resolution of 10 megapixels with a built-in flash and built-in lithium ion battery.
“We feel honored to partner with Kodak, a company that has established itself as a leader and storied brand in color technology used the world over,” C+A CEO Chaim Pikarski said in a statement. “This release is another step for Kodak entering into the growing instant digital camera market.”
The Printomatic camera is the first of a product lineup to be launched this year and in 2018, Pikarski noted.
“The Kodak Printomatic camera brings back the nostalgia of capturing and sharing Kodak moments, putting the print in the palm of your hand, the moment it happens,” Pikarksi added.
The first instant-print cameras were developed in the 1930s and pioneered by Polaroid Corp. The handheld cameras gained in popularity throughout the 1960s, 1970s and 1980s.
In the mid-1970s Kodak came out with the EK series and Kodamatic cameras. Polaroid sued Kodak for patent-infringement and Kodak stopped producing its instant cameras.
A resurgence of instant-print cameras began in the late 1990s with the development of Fujifilm Instax cameras. In 2008 Polaroid filed bankruptcy, but film for its popular instant cameras is being made by the Impossible Project.
The new Printomatic camera produces 2-inch by 3-inch prints that are durable, water- and tear-resistant, with an adhesive back. The camera—which Kodak touts as small enough to fit in a back pocket—will be available at major retailers and online through Amazon.
Headquartered in Edison, N.J., C+A is a manufacturer, distributor and online reseller of consumer products, electronics, cameras and photographic equipment. The company operates a number of e-commerce platforms including RitzCamera.com and Skymall.com.
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