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Gilda’s Club Rochester nets $2,500 in Community Minutes Challenge

Staff of Tompkins Bank of Castile and Gilda's Club of Rochester, awarded the fourth Community Minutes Challenge grant.

Staff of Tompkins Bank of Castile and Gilda’s Club of Rochester, awarded the fourth Community Minutes Challenge grant.

In the fourth round of the Tompkins Bank of Castile’s Community Minutes Challenge, Gilda’s Club of Rochester took home $2,500.

Launched in August 2016, the Community Minutes Challenge is an event, done quarterly, which tasks nonprofits to create one-minute Facebook videos explaining their mission and why they are deserving of funding. The winners are then tallied through votes on Tompkins’s Facebook page.

To date, the Challenge has awarded $10,000 to local nonprofits, including Going to the Dogs Rescue in Wyoming County, disability assistance group Arc of Genesee Orleans, and Community Action for Wyoming County.

In this quarter, Gilda’s Club faced competition from Delphi Drug and Alcohol Council Inc., Friends of Letchworth State Park, Friends of the Richmond Memorial Library, Genesee Cancer Assistance, and Geneseo Parish Outreach Center.

“We were so honored and excited to be part of the Tompkins Bank of Castile’s Community Minute Challenge,” said Melinda Merante, CEO of Gilda’s Club Rochester, in a statement. “The contest fostered an incredible sense of community and engagement, not only among our members, volunteers, and supporters, but throughout the Rochester community as a whole. That more people now know about Camp Open Arms, our two-week summer camp for kids affected by cancer, can only expand the number of lives we touch each year. We’re proud to use these funds to support Camp Open Arms—allowing more kids next summer to be just kids, not kids with cancer.”

Founded in 1959 as Cancer Action Inc., Gilda’s Club of Rochester is a nonprofit aimed at connecting cancer patients of all ages with supportive communities, done through a wealth of programs, camps and community events.

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