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United Way tops $25.4 million campaign goal

United Way of Greater Rochester Inc. surpassed its campaign goal, raising more than $25.4 million to help the community.

For the second consecutive year, the campaign results were an increase over the previous year’s goal, officials said.

“All of our community worked together to make this possible,” said campaign chair Ray Isaac, president of Isaac Heating & Air Conditioning Inc., said in a statement. “There’s so much need in our community, but United Way exceeding its goal this year also shows that our community is driven to make a difference.”

Of the $25.4 million, some $13 million will support the organization’s Community Fund. Annual donations that fuel the fund are invested in partner programs to help new moms, the elderly and students, officials said.

United Way uses the majority of the remaining $12 million for donor choice designations and other agencies in the six-county region it serves.

“Every dollar invested in United Way stays here in the Greater Rochester community,” President and CEO Fran Weisberg said. “As we look forward to celebrating United Way’s 100th anniversary, we’re proud that George Eastman’s vision to help local people in need is still our focus.”

This year, all new and increased donations to United Way’s Community Fund were matched by the ESL Charitable Foundation, up to $150,000.

Follow Velvet Spicer on Twitter: @Velvet_Spicer

(c) 2017 Rochester Business Journal. To obtain permission to reprint this article, call 585-363-7269 or email madams@bridgetowermedia.com.

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