Xerox Corp. plans to offer jazz festival patrons an opportunity to personalize their experience when the event rolls into town this week.
Visitors to the merchandise tent will be able to personalize items they purchase using Xerox’s Direct to Object Printer, which prints directly on 3-D objects in minutes. Patrons can choose from a sleeve of golf balls, a wine bumbler, a water bottle or a notebook to personalize with festival-themed images.
Xerox also will bring back a personalized photo opportunity that allows attendees to take their picture against a green screen, which can then be printed using Xerox’s mobile print app. As part of the process, participants can donate to a campaign to benefit Daystar for Medically Fragile Children Inc., the state’s only pediatric day-respite center.
Also this year, festival organizers will recognize festival pass holders with rewards via a recognition card embedded with Xerox’s Printed Memory technology. Pass holders can bring the card to the merchandise tent, where a Printed Memory card reader will tell them what prize they have won.
“Innovation and creativity are core to what we do at Xerox,” Chief Technology Officer Steve Hoover said in a statement. “So we’re happy to sponsor an event that celebrates jazz, a creative American music tradition. That patrons can personalize merchandise using our technology gives us the opportunity to share what we’re about in a fun and exciting environment.”
Xerox has been the title sponsor of the event for nine years.
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