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Xerox to showcase technology at jazz festival

Xerox Corp. plans to offer jazz festival patrons an opportunity to personalize their experience when the event rolls into town this week.

xerox-direct-to-object-printer-jazz-fest-golf-ballsThe 2017 Xerox Rochester International Jazz Festival will feature innovative printing technologies to personalize festival-goer’s merchandize and experience, officials said.

Visitors to the merchandise tent will be able to personalize items they purchase using Xerox’s Direct to Object Printer, which prints directly on 3-D objects in minutes. Patrons can choose from a sleeve of golf balls, a wine bumbler, a water bottle or a notebook to personalize with festival-themed images.

Xerox also will bring back a personalized photo opportunity that allows attendees to take their picture against a green screen, which can then be printed using Xerox’s mobile print app. As part of the process, participants can donate to a campaign to benefit Daystar for Medically Fragile Children Inc., the state’s only pediatric day-respite center.

Also this year, festival organizers will recognize festival pass holders with rewards via a recognition card embedded with Xerox’s Printed Memory technology. Pass holders can bring the card to the merchandise tent, where a Printed Memory card reader will tell them what prize they have won.

“Innovation and creativity are core to what we do at Xerox,” Chief Technology Officer Steve Hoover said in a statement. “So we’re happy to sponsor an event that celebrates jazz, a creative American music tradition. That patrons can personalize merchandise using our technology gives us the opportunity to share what we’re about in a fun and exciting environment.”

Xerox has been the title sponsor of the event for nine years.

Follow Velvet Spicer on Twitter: @Velvet_Spicer

(c) 2017 Rochester Business Journal. To obtain permission to reprint this article, call 585-363-7269 or email madams@bridgetowermedia.com.

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