Home / Editors' Picks / Xerox to showcase technology at jazz festival

Xerox to showcase technology at jazz festival

Xerox Corp. plans to offer jazz festival patrons an opportunity to personalize their experience when the event rolls into town this week.

xerox-direct-to-object-printer-jazz-fest-golf-ballsThe 2017 Xerox Rochester International Jazz Festival will feature innovative printing technologies to personalize festival-goer’s merchandize and experience, officials said.

Visitors to the merchandise tent will be able to personalize items they purchase using Xerox’s Direct to Object Printer, which prints directly on 3-D objects in minutes. Patrons can choose from a sleeve of golf balls, a wine bumbler, a water bottle or a notebook to personalize with festival-themed images.

Xerox also will bring back a personalized photo opportunity that allows attendees to take their picture against a green screen, which can then be printed using Xerox’s mobile print app. As part of the process, participants can donate to a campaign to benefit Daystar for Medically Fragile Children Inc., the state’s only pediatric day-respite center.

Also this year, festival organizers will recognize festival pass holders with rewards via a recognition card embedded with Xerox’s Printed Memory technology. Pass holders can bring the card to the merchandise tent, where a Printed Memory card reader will tell them what prize they have won.

“Innovation and creativity are core to what we do at Xerox,” Chief Technology Officer Steve Hoover said in a statement. “So we’re happy to sponsor an event that celebrates jazz, a creative American music tradition. That patrons can personalize merchandise using our technology gives us the opportunity to share what we’re about in a fun and exciting environment.”

Xerox has been the title sponsor of the event for nine years.

Follow Velvet Spicer on Twitter: @Velvet_Spicer

(c) 2017 Rochester Business Journal. To obtain permission to reprint this article, call 585-363-7269 or email madams@bridgetowermedia.com.

Leave a Reply

Your email address will not be published.

x

Check Also

kress-cropped

Vote on MCC’s Kress could lead to statement of no-confidence (access required)

Monroe Community College faculty and staff on Monday and Tuesday are taking a vote on whether to issue a statement ...

New York State transit budget (Source: New York Public Transit Association)

Local agencies part of coalition to increase transit funding (access required)

Dozens of agencies statewide have launched a coalition to seek funding for public transit. The New Yorkers for Better Public ...