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The Good Food Collective modifies subscription model

Starting June 1, the Good Food Collective—a program that connects community members to over 60 sustainable farms in the state—will start offering an annual subscription model.

The change allows consistency for farmers while allowing the program to be more affordable and flexible for users, officials said.

“People hope to make good choices regarding the food they eat year-round, and despite our cold winters, Upstate New York farmers are growing and producing wonderful foods all year-round,” said Chris Hartman, founder of the collective. “The new year-round model is an attempt to create true viability for small organic farmers by creating a consistent and committed marketplace in which their food can flow.”

The collective is part of Headwater Food Hub. Members can try the new model for one week at a time or pre-pay for a number of weeks, officials said. Members of the collective can also modify their subscription each week to fit their needs.

“The program is more than just connecting the dots,” said Phil Bianchi, director of accounts at Headwater Food Hub. “We’re offering farmers an assured market without having to stand at a farmer’s market and cross their fingers. It takes a lot of pressure off of them, while giving people in Rochester an easy way to eat well and do good.”

Follow Kerry Feltner on Twitter: @KerryFeltner

(c) 2017 Rochester Business Journal. To obtain permission to reprint this article, call 585-363-7269 or email madams@bridgetowermedia.com.

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